thedailywhat:

Window Display of the Day: Jacqueline Traide, a 24-year-old performance artist, recently volunteered for a starring role she won’t soon forget: 10 hours of torture — cosmetics testing — in a Lush Cosmetics window display. The shocking performance, during which thousands of London passersby witnessed Jacqueline being roughly manhandled and administered to by a “lab technician,” was meant to draw attention to the pain and cruelty inflicted on animals during lab tests for beauty products.

Dressed in nothing but a flesh-colored body stocking, Jacqueline and her counterpartre-enacted widely used tests. She was given injections and had her skin abraded and smothered in lotions and potions, then endured eye irritants and having a strip of her hair shaved off on one of Britain’s busiest streets.

“I hope it will plant the seed of a new awareness in people to really start thinking about what they go out and buy and what goes into producing it,” Jacqueline said.

[dailymail]